Digital Marketing is a marketing component that uses internet to promote or market a product or service of a business. In the nutshell, it refers to any marketing strategies used on electronic devices. In the process of performing Digital Marketing, a business would typically leverage websites, search engines, blogs, social media, videos, email and many such similar channels to reach the customers. The present blog takes you through everything you need to know about Digital Marketing.
Everything About Digital Marketing
Need for Digital Marketing in 2021
The term ‘Digital Marketing’ was first used in the early 1990s. In 1995, the worldwide internet users reached 16 million. Then, in 1996, the Americans were reported to spend an average time of 30 minutes online. Later on, in 1998, Google was officially launched. This was when the digital age took off with advancements in internet and the development of Web 1.0 platforms.
In a world administered by Technology, Marketing Strategies have evolved to better connect the customers and businesses. Say for example in early 1990s, customers used to visit a store and make a product purchase. However, with the increased use of social media platforms, the customers are now able to make a purchase online. This has further fueled the demand for marketers to ensure strong Digital Media presence and connect with the customers.
Components of Digital Marketing
Digital Marketing typically consists of the following components
- Website Development
- Web Hosting
- Website Designing
- Search Engine Optimization
- Search Engine Marketing
- Content Writing
- Content Marketing
- Paid Per Clicks
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
Scope of Online Marketing in 2021
The future of Digital Marketing is not just booming in India but all parts of the world. In 2016, over 1.5 lakh job opportunities are awaiting for passionate in this domain. Today with COVID-19, the Industry has gained great prominence as Digitalization has now become a part of every one’s lives. Listed below can further help you understand the scope and importance of Online Marketing in the today’s world.
1. Start your own business
Skill set in this domain can help you grow your Business and generate leads online. Essentially, many Online Marketers start their own business and practice Online Marketing on a regular basis. In addition to that, Bloggers generate income with advertising and affiliate marketing tactics. Most bloggers earn $100 to $1000 per month within 1-2 years of starting a site. Also, the top 10% of celebrity bloggers earn up to $10,000 per month.
2. Start freelancing services
Freelancing encourages the individual to work as an independent body rather than be employed by someone else. One can start freelancing services online working from home. Moreover, websites like fiverr.com, freelancer.com can be great platforms to start their freelancing careers.
3. Earn with Affiliate Marketing
One can start a blog or website, drive initial traffic and can make a good income with AdSense and Affiliate Marketing Techniques. Moreover, many Digital Marketers actually develop a micro niche website focusing on specific topics and generate quality traffic.
4. Become a YouTuber
You can also become a YouTuber in the selected niche. For this purpose, you can focus on the quality and quantity of content to establish audience base on YouTube. Once when you start getting subscribers and views, you can make money with the option available on YouTube called ‘Monetization’
Best Online Marketing Careers in 2021
In India, the average salary of a professional digital marketer sums up to Rs 4,00,000 per annum. For interns/ freshers, the realistic salary range will be between Rs 1,20,000 to 3,00,000 per annum. Further to this, as the candidate gains experience in a particular field, the salary hike can range between 25% to 75% annually. Apart from above list, following are the more specialized job roles to choose in this area.
Junior/ Mid Level Careers
- Digital Marketing Intern/ Executive
- SEO Executive
- Link Building Specialist
- Social Media Executive
- Content Writing Executive
Higher Level Careers
- Digital Marketing Manager
- Social Media Manager
- Digital Marketing Specialist
- Paid Advertising Manager
- Digital Media Head
- Google Adwords Specialist
- Digital Advisor
- Google Analytics Specialist
- Digital Branding Head
Interested to become a Pro Digital Marketer?
This would certainly require Pro Guidance. Start off with creating a website first. Not sure how? Check out my blog on Setting Up a Website Using WordPress and get started now!